2011 - Present
I concept, produce, and direct creative communications strategy and deliverables in service of both internal and client goals. Day-to-day includes creative direction, copywriting, concepting, brand strategy & brand development, and client relations.
Recent highlights include:
● Delivered clarity and organizational support via brand auditing, brand strategy, creative strategy, and brand message development for R4D, a DC-based global nonprofit that works to address particularly challenging issues across the developing world.
● Served as agency co-lead in rebranding a regional print production company, from CPS Gumpert to Ironmark. Implemented in-depth discovery and brand audit, developed and vetted new names, collaborated with executive decision-makers to ensure brand accuracy and effectiveness, developed strategic rollout and implementation guidelines, and produced new brand messaging.
● Helped bring a new regional brewery, Monument City Brewing, to market. Worked in close partnership with the founders to develop brand positioning, brand message development, strategic direction, and creative direction.
● Supported the rebrand launch of a Fortune 500 financial services company (OneMain Financial, previuosly CitiFinancial) via copywriting and co-creative direction for a Brand Book.