2011 - Present
I concept, produce, and direct creative communications strategy and deliverables in service of both internal and client goals. Day-to-day includes creative direction, copywriting, concepting, brand strategy / brand development, and client relations.
● Delivered clarity via brand auditing, brand strategy, creative strategy, and brand message development for R4D, a DC-based global nonprofit that works to address particularly challenging issues across the developing world.
● Helped bring Semester Online (an online education product) successfully to market via brand development and creative direction (including creative direction on-site for film and photo shoots).
● Helped Saint Agnes Hospital better tell their story through concept and creative direction of a film series (including identification & retention of a film/production partner, creative direction/production on-set, and management of messaging strategy).
● Played a key role in the rebrand launch of a Fortune 500 financial services company (OneMain Financial, previuosly CitiFinancial) via copywriting and co-creative direction for a Brand Book.
● Helped Live Baltimore market city living via creative direction, copywriting, and agency-side management of a campaign (including collateral, website, outdoor & print ads, and implementation of unified messaging across channels).